Skegness is a seaside town and civil parish within the East Lindsey district of Lincolnshire, England. Located along the Lincolnshire coast of the North Sea, it is 43 miles (69 km) east of the city of Lincoln, and has a total resident population of 18,910. Skegness is perhaps best known as the location of the first Butlins holiday resort, built in 1936, which remains within the area to this day, and in this capacity, remains one of the most famous seaside resorts in the United Kingdom. Today the town's tourist industry mainly caters for working-class holiday-makers and day-trippers from Leicester, Lincoln, Nottingham and other areas of the East Midlands. Skegness has been dubbed "the Blackpool of the East Coast" or "Nottingham by the Sea", and has a famous mascot, the Jolly Fisherman (designed by John Hassall in 1908 for the Great Northern Railway), and a slogan - Skegness is so bracing - a reference to the chilly prevailing north-easterly winds that can and frequently do blow off the North Sea. The town is popularly known as Skeg, Skeggy, Costa del Skeg or Skegvegas. Further up the coast are the other holiday resorts of [Mablethorpe], Sutton-on-Sea, Ingoldmells and Chapel St Leonards. Thomas Baron a regular on the Skeggy scene recently described Skegness as the "place dreams are made of". The seafront teems with a variety of ways for visiting tourists to spend their money. The main strip of road along the beach is a kaleidoscope of neon and flashing lights advertising arcade machines, slot machines, fairground rides, crazy golf, fish-and-chip shops and various bars. There are also seasonal shops selling cheap ways to entertain oneself, such as kites and buckets-and-spades - such quieter pleasures can be enjoyed on the long wide award-winning beach, which in summer features a fine herd of donkeys for riding. The town is also a major centre for bowls, and is the home to the world's premier Meccano exhibition, annually staged in the Embassy Theatre, on the Grand Parade by the seafront. Behind the Embassy is Botton's Pleasure Beach, featuring roller coasters, mini merry-go-round (the Gallopers), dodgems and many traditional and modern rides, as well as the annual spectacular end-of-season firework display. More on Skegness 

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